don’t mind doing your own marketing, there are some steps you can take that will help prevent your home from languishing on the market. Here is some Internet marketing advice for FSBOs:
- Join a local FSBO group
- List Your Home on the MLS
Many communities have local FSBO groups that already have a website and have lots of tips and tools for selling your own home. They generally allow someone to build a page for their home, provide contact information and have a template that homeowners can fill use to provide pertinent information about the home.The main disadvantage to selling your home as a FSBO is the exposure you lose out on with your local MLS. A real estate agent or broker lists your property on your local MLS for everyone interested in buying a home to see. What few people realize is that you can list your home on your local MLS for a flat fee. Local flat fee MLS services are low cost alternative to high cost real estate agent commissions.
- Virtual tours
In the Information Age, a single picture of the front of the house just doesn’t cut it. A decent digital camera makes it easy to take a number of pictures of the home and upload the images to your home’s FSBO page so that potential buyers can take a virtual tour of the home. Provide as many pictures as the FSBO site will allow and encourage site visitors to set up an appointment to see the home.
- Proactively market your FSBO
Visit local forums, real estate sites and other web sites that cater to your community and proactively market your home by providing links to your home’s page. Also take part in relevant discussions and mention the features of your home like cherry cabinets, granite countertops, Jacuzzi, etc. If you are willing to invest some of your leisure time to raise awareness about the sale of your home, choosing the FSBO route could save you thousands of dollars. Even if you aren’t tech-savvy, you can market your home online with just a little effort. Once you get started, you might even find that you enjoy marketing your own home! If you are looking to sell your home in the Louisville, Kentucky and need professional advice, please contact Louisville Properties at 502-744-9504. We have the knowledge and expertise to make your sales process an easy one.
